This initial analysis is called a Brand Performance Diagnostic (BPD). It clearly pinpoints where you have the potential to make more money. By combining this information with RPS’ experience and know-how, we can build a customised, pragmatic solution based on account management best practice.
The BPD makes clear recommendations which will deliver increased sales. Specifically, we also make a financial projection identifying what increase in sales value you can expect.
Many clients continue to work with RPS to implement the BPD’s recommendations; indeed if you choose to work long-term with RPS we guarantee you will achieve the increases in sales revenues we projected.
The RPS account management model is proven to consistently deliver results time and again, which is why we are able to offer such a unique guarantee. Brands benefit from increases in top line revenue fast, and at low risk.
Brand Performance Diagnostic (BPD)
Brand Performance Diagnostic Measures
17 key performance measures in 5 categories that have been established by the Marketing Research Institute and the RPS World Class Benchmarking Model.
Gap 1 = Difference between management perception and customer expectations
Gap 2 = Gap between management expectation and service specification
Gap 3 = Difference between service specification and service delivery
Gap 4 = Difference between service delivery and external communications
Gap 5 = Gap between the customer expectation and their perceived experience
