A retailer is only as effective as the weakest link in the chain of command. Retailers rely on Area Managers to drive the numbers, communicate the overall business strategy, motivate their teams and ensure compliance at the same time as dealing with the multitude of issues that occur day-to-day.

A top performing Area Manager can deliver improvements in productivity and higher sales which directly impact on the bottom line. It is therefore critical to have the right people and competencies in your business.

Are your Area Managers driving sales or adding costs?

The RPS Area Management Programme is designed to develop the capability of your field management in 5 critical performance areas:

• Driving compliance to operational and sales & service standards
• Performance management of store managers against key retail statistics
• A focused approach on stores that need most support – not cherry picking easy options
• Effective use of time in-store on performance driven outcomes that deliver improvements
• Working with retail support functions to ensure the in-store offer is the best it can be

The key components of the programme include:

• The new role of the Area Manager
• Getting your team do their job the way you’ve always wanted
• How to identify and track the statistics that make your stores more successful
• Eliminating your biggest nightmare: non-compliance
• How encouraging ‘standards of performance’ results in stores hitting their sales goals
• How to find the time to do the things that make your stores and the area more sales
• Why every Area Manager should establish a ‘model store’
• How to effectively staff your stores to prevent ‘panic’ recruitment
• How to develop the leadership and skills that cause your stores to jump to the next level
• How often you should visit your stores and what you should do when you are there

For more information on this programme go to Brochures. For account management training go to Partners in Progress.

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