Area managers adding costs or driving sales? Is this role at the root of the retail industry’s problems - or the key to its recovery?
UK retail could be losing millions of pounds off the bottom line due to poor communications between head office and the front line – the strongest retail strategy is only as effective as the weakest link in the chain of communications. Retail Operations Directors across the industry claim that 20-25% improvement in sales can be made by giving the right support to well-recruited Area Managers, according to the latest industry report from Retail Performance Specialists (RPS).
This report comes at a critical time for the long suffering retail industry, with sales figures down for the sixth consecutive month, and emphasises the criticality of the Area Manager in driving retail sales, and looks at what is going wrong with this key part of the retail operation.
Any retailer serious about gaining a competitive advantage simply cannot afford to ignore this report.
