Marmalade Jewellery

RPS Support Delivery of 54% Sales Growth and Expansion

National Award Winning Jeweller Chooses RPS as Specialist Growth Partner

 

Simon and Nadine have created a wonderfully inspired brand which expertly delivers high levels in diamond skills, jewellery design and customer service. Marmalade’s expertise is frequently recognised through national jeweller awards and consistent customer delight.

“We attended the Retail Performance Improvement Programme late last year and as a result of implementing the RPS model, our average weekly sales are now circa £15,500 up from £12,000 last year, which we are over the moon with. Also, we came top with a score of 98% in a recent secret mystery shop run by the National Association of Goldsmiths – another fantastic achievement since starting the programme!”

Simon Johnson – Owner, Marmalade Jewellery

54% Increase Inside 18 Months

The Challenge
A great brand wasn’t enough, they needed clear growth strategies

Continued recognition and plaudits weren’t translating fast enough into revenue growth. This is when Marmalade engaged RPS. The objective of the business partnership was to support the business through a focused period of revenue growth. Marmalade brought to the table a strong brand, RPS provided the commercial retail expertise.

The Solution
Performance Improvement Programme

The 12 month Performance Improvement Programme, designed and delivered by RPS, to specifically focus on the key business levers identified as primary areas of opportunity for revenue growth. The programme, delivered through a series of workshops, in-store consulting and business review sessions, drove through positive change in the areas of sales KPIs, product pricing, margin management, operational systems and staff selling capability.

Commercial Success

• Sales revenue increase of 54% inside 18 months
• Increased conversion rate by 17%
• Increased average transaction value (ATV) by 30%
• Expansion to two units through acquisition of local business
• 98% award in National Association of Goldsmiths Mystery Shopping Assessment
• Improved price point ranging through price points vs. actual sales analysis
• Improved staff selling capability – staff able to sell as well as the business owner
• Reduced working hours for business owner
• Less capital tied up in the business through reduced stock holding

How have we helped our clients?

Exceed Category Growth Target by 20%

Johnson & Johnson

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Defined strategic approach

Cadbury

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1

Going from good to great.

Housing Units

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Increase in ATV of 16%

Housing Units

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Hitting budget within 4 months

Total

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roomes mini

16% increase in growth

Roomes

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Business growth strategies

Clarion

 

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Customer loyalty strategy

Fisher & Paykel

 

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Blue Banana Logo

Boosts Sales by 30%

Blue Banana

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New sales channel

Ebay

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Best product launch ever!

Lion Breweries

 

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For more information on our Improvement Programmes contact us for a Performance Diagnostic.